Cadillac signs on as official sponsor for MTV Video Music Awards
Participating in this sponsorship deal:
About Sponsor:
Cadillac is an American luxury vehicle marque owned by <a href="http://sponsorpitch.com/sponsors/688">General Motors</a>. Cadillac vehicles are sold in over 50 countries and territories, but mostly in North America. Cadillac is currently the second oldest American automobile manufacturer behind fellow GM marque Buick and is among the oldest automobile brands in the world. Depending on how one chooses to measure, Cadillac is arguably older than Buick.
About Property:
An MTV Video Music Award (commonly abbreviated as a VMA), is an award presented by the cable channel MTV to honor the best in music videos. Originally conceived as an alternative to the Grammy Awards (in the video category), the annual MTV Video Music Awards ceremony has often been called the "Oscars for youth", an acknowledgment of the VMA ceremony's ability to draw millions of youth from teens to 20-somethings each year. By 2001, the VMA had become a coveted award. The statue given to winners is an astronaut on the moon, one of the earliest representations of MTV. The annual VMA ceremony is usually held in mid-September, and broadcast live on MTV. The first VMA ceremony was held in 1984 at New York City's Radio City Music Hall. Other VMAs have been held in Los Angeles, Miami, and Las Vegas. The 2011 MTV Video Music Awards took place on August 28, 2011 at the Nokia Theatre in Los Angeles.