Caesars Entertainment signs on as official sponsor for New York Knicks
Participating in this sponsorship deal:
About Sponsor:
Caesars Entertainment Corporation is an American public gaming corporation that owns and operates over 50 casinos, hotels, and seven golf courses under several brands. The company, based in Paradise, Nevada, is the largest gaming company in the world, with annual revenues of $8.9 billion . Caesars is owned by Hamlet Holdings, a joint venture of Apollo Global Management and Texas Pacific Group, with Blackstone Group holding a minority stake.
About Property:
The New York Knickerbockers, prominently known as the Knicks, are a professional basketball team based in New York City. They are part of the Atlantic Division of the Eastern Conference in the National Basketball Association (NBA). Established in 1946, the organization was a founding member of the Basketball Association of America, which became the NBA after a merger with the rival National Basketball League.