Campbell's signs on as title sponsor for EA Sports Madden NFL
Participating in this sponsorship deal:
About Sponsor:
Campbell Soup Company, also known as Campbell's, is an American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey. Campbell's divides itself into three divisions: the simple meals division, which consists largely of soups both condensed and ready-to-serve, the baked snacks division, which consists of Pepperidge Farm, and the health beverage division, which includes V8 juices. Campbell's runs a program for schools, Labels for Education.
About Property:
Madden NFL is an American football video game series developed by Electronic Arts Tiburon for EA Sports. The game series is named after Pro Football Hall of Famer John Madden, a well-known former Super Bowl–winning coach of the Oakland Raiders and color commentator. The series is the best selling EA Sports series. The games have consistently been a best seller, and has even spawned TV shows where players compete. Among the game's realistic features include sophisticated playbooks and player statistics, and voice commentary that allows players to hear the game as if it were a real TV broadcast.