Snapshot
January 23, 2017

Campbell's signs on as official sponsor for The Today Show

Participating in this sponsorship deal:

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About Sponsor:

Campbell Soup Company, also known as Campbell's, is an American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey. Campbell's divides itself into three divisions: the simple meals division, which consists largely of soups both condensed and ready-to-serve, the baked snacks division, which consists of Pepperidge Farm, and the health beverage division, which includes V8 juices. Campbell's runs a program for schools, Labels for Education.

About Property:

Today (also called The Today Show) is a daily American morning television show that airs on NBC. The program debuted on January 14, 1952. It was the first of its genre on American television and in the world, and is the fifth-longest-running American television series.

Read More
NEW YORK, January 23, 2017 – TODAY Digital and Vox Media will partner with Campbell Soup Company to produce an original branded video series to run on TODAY.com, its social platforms, and Eater, the food and dining brand from Vox Media, beginning today. This is the first collaboration between TODAY Digital, Vox Media and an advertiser for culinary-inspired original videos produced by the media companies.
Read more at www.nbcumv.com »
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