Canadian Tire signs on as official sponsor for TSN
Participating in this sponsorship deal:
About Sponsor:
Canadian Tire Corporation, Limited is a Canadian retail company. Retail operations include Canadian Tire, the core retail and automotive service operation, Canadian Tire Petroleum, men’s, women’s, and work apparel retailer Mark's Work Wearhouse, FGL, and PartSource, retailing auto parts and accessories. Its head office is in Toronto, Ontario.
About Property:
The deal, announced Monday in a joint statement, will include traditional advertising but will focus on using TSN’s broadcast and web properties to spread Canadian Tire’s marketing message through editorial content.
Read more at www.thestar.com »
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