Canadian Tire signs on as official sponsor for World Cup of Hockey
Participating in this sponsorship deal:
About Sponsor:
Canadian Tire Corporation, Limited is a Canadian retail company. Retail operations include Canadian Tire, the core retail and automotive service operation, Canadian Tire Petroleum, men’s, women’s, and work apparel retailer Mark's Work Wearhouse, FGL, and PartSource, retailing auto parts and accessories. Its head office is in Toronto, Ontario.
About Property:
The World Cup of Hockey is an international ice hockey tournament. Inaugurated in 1996, it was the successor to the previous Canada Cup, which ran from 1976 to 1991. The tournament occurred twice on an irregular basis, with the United States winning in 1996 and Canada winning in 2004. A third edition is scheduled for 2016, after which the tournament will, for the first time ever, be held on a regular basis every four years, alternating biannually with a planned all-star series between North America and Europe.