Canon signs on as title sponsor for Milan Fashion Week
Participating in this sponsorship deal:
About Sponsor:
Canon Inc. is a Japanese multinational corporation that specialises in the manufacture of imaging and optical products, including cameras, camcorders, photocopiers, steppers and computer printers. Its headquarters are located in ?ta, Tokyo, Japan.
About Property:
Milan Fashion Week is a famous fashion week held semi-annually in Milan, Italy Spring/Summer event held in February - March of each year and Autumn/Winter event held in September - October of each year.
The Japanese camera manufacturer suffered a 90% drop in net profits in the last three months of 2008. The company was badly affected by the strength of the yen, which make Japanese exports more expensive.
Read more at www.marketingmagazine.co.uk/news/881992/canon-renews-london-milan-paris-fashion-week-sponsorship/.com »
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