Canterbury signs on as supplier for British & Irish Lions Rugby Tour
Participating in this sponsorship deal:
About Sponsor:
Canterbury of New Zealand is a New Zealand-based sports clothing company that focuses on rugby football. The company is named after the Canterbury area in New Zealand where the company started to make knitwear. Other than producing rugby kits, the brand is also known for their rugby protective wear such as headgear and pads, and rugby boots. The company also manufactures and markets lifestyle clothing.
About Property:
The British and Irish Lions (formerly known as the British Isles and the British Lions) is a rugby union team made up of players from England, Scotland, Ireland and Wales. The Lions generally select international players; they can pick uncapped players available to one of the four unions, but in recent years this has rarely occurred. Combined rugby union sides from the then United Kingdom of Great Britain and Ireland toured in the Southern Hemisphere from 1888 onwards. The first tour took place as a commercial venture, made without official backing,[1] but the six subsequent visits that took place before the 1910 South Africa tour, the first representative of the four Home Unions,[2] enjoyed a growing degree of support from the authorities.