Snapshot
November 06, 2014

Capital One signs on as official sponsor for New Orleans Pelicans

Participating in this sponsorship deal:

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About Sponsor:

Capital One Financial Corp. is a U.S.-based bank holding company specializing in credit cards, home loans, auto loans, banking and savings products. A member of the Fortune 500, the company helped pioneer the mass marketing of credit cards in the early 1990s, and it is now the fourth-largest customer of the United States Postal Service and has the fifth-largest deposit portfolio in the United States.

About Property:

The New Orleans Pelicans are a professional basketball team based in New Orleans, Louisiana. They play in the Southwest Division of the Western Conference of the National Basketball Association. The franchise began play during the 1988–89 NBA season as the Charlotte Hornets, based in Charlotte, North Carolina, where they were located for fourteen seasons. Following the 2001–02 season, the team relocated to New Orleans, becoming the New Orleans Hornets. After three seasons in New Orleans, Hurricane Katrina forced the franchise to temporarily relocate to Oklahoma City, where they spent two seasons as the New Orleans/Oklahoma City Hornets. The Hornets returned to New Orleans full-time for the 2007–08 season. The team was renamed the New Orleans Pelicans after Mr. Tom Benson (Owner of the Saints) acquired the team in June 2011.

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SBD/Issue 127/Sponsorships, Advertising & Marketing Hornets Ink Capital One As Crescent City Champion
Read more at www.sportsbusinessdaily.com »
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