Carhartt signs on as official sponsor for ESPN The Party
Participating in this sponsorship deal:
About Sponsor:
Carhartt, Inc., is a U.S.-based clothing company founded in 1889. It is still a family-owned company, owned by the descendants of company founder Hamilton Carhartt, with its headquarters in Dearborn, Michigan.
About Property:
ESPN is hosting its tenth annual Super Bowl party, rebranded ESPN THE PARTY, on Friday, January 31, in New York City. In conjunction with the release of ESPN The Magazine’s MUSIC issue, the event will celebrate the love affair between sports and music. ESPN THE PARTY will feature live special performances by 2014 Grammy Award Nominees Robin Thicke and Kendrick Lamar along with music by Multiple Grammy Award Winner Jermaine Dupri. Guests can follow the action all night at ESPN’s Microsite www.espntheparty.com, @ESPNMag, and use the hashtag #ESPNTHEPARTY to chat with other fans as well as athletes, celebs, brands, and other VIPs in the house.