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November 06, 2014

Carlsberg signs on as official sponsor for Liverpool FC

Participating in this sponsorship deal:

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About Sponsor:

The Carlsberg Group is a Danish brewing company founded in 1847 by J. C. Jacobsen after the name of his son Carl. The headquarters are in Copenhagen, Denmark. The company's main brand is Carlsberg Beer, but it also brews Tuborg as well as local beers. After merging with the brewery assets of Norwegian conglomerate Orkla ASA in January 2001, Carlsberg became the 5th largest brewery group in the world. In 2009 Carlsberg is the 4th largest brewery group in the world employing around 45,000 people.

About Property:

Liverpool Football Club is an English Premier League football club based in Liverpool, Merseyside. Liverpool has won eighteen League titles, second most in English football, seven FA Cups and a record seven League Cups. Liverpool has won more European titles than any other English club, with five European Cups, three UEFA Cups and three Super Cups.

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Carlsberg, the club’s front-of-shirt sponsor for 17 years, became Liverpool’s official beer partner in 2010 after Standard Chartered agreed to pay US$130 million over four years for front-of-shirt placement. 
Read more at www.sportspromedia.com »
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