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November 06, 2014

Carlsberg signs on as official sponsor for Singapore Indoor Stadium

Participating in this sponsorship deal:

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About Sponsor:

The Carlsberg Group is a Danish brewing company founded in 1847 by J. C. Jacobsen after the name of his son Carl. The headquarters are in Copenhagen, Denmark. The company's main brand is Carlsberg Beer, but it also brews Tuborg as well as local beers. After merging with the brewery assets of Norwegian conglomerate Orkla ASA in January 2001, Carlsberg became the 5th largest brewery group in the world. In 2009 Carlsberg is the 4th largest brewery group in the world employing around 45,000 people.

About Property:

Singapore Indoor Stadium (Chinese: ????????, Pinyin: X?nj?ap? shìnèi t?yùgu?n; Malay: Stadium Tertutup Singapura) is an indoor sports arena, located in Kallang, Singapore. It was completed in 1989 and was officially opened by the, then, prime minister Lee Kuan Yew, on 31 December 1989. The building was built at a cost of S$ 90 million. The arena was designed by Japanese architect Kenzo Tange and has a cone shaped roof and a pillarless arena.[1]

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Under the agreement sealed by World Sport Group, the exclusive commercial partner of the Singapore Sports Hub which includes the SIS, Singapore’s number one imported premium beer will enjoy branding opportunities and exclusive pourage rights at the venue for its wide range of beer and cider products including Carlsberg Green Label, Carlsberg Gold, Kronenbourg 1664, Kronenbourg 1664 Blanc and Somersby.
Read more at www.worldsportgroup.com »
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