Carlsberg signs on as official sponsor for UEFA
Participating in this sponsorship deal:
About Sponsor:
The Carlsberg Group is a Danish brewing company founded in 1847 by J. C. Jacobsen after the name of his son Carl. The headquarters are in Copenhagen, Denmark. The company's main brand is Carlsberg Beer, but it also brews Tuborg as well as local beers. After merging with the brewery assets of Norwegian conglomerate Orkla ASA in January 2001, Carlsberg became the 5th largest brewery group in the world. In 2009 Carlsberg is the 4th largest brewery group in the world employing around 45,000 people.
About Property:
The Union of European Football Associations , almost always referred to by its acronym UEFA is the administrative and controlling body for European Association football, futsal and beach soccer.
Carlsberg also gains global marketing rights to all European qualifiers from 2014 to 2017, enabling the Uefa partnership to be activated well beyond Europe in other areas of the world, such as Asia, where European soccer remains hugely popular. It is thought to be the first sponsorship deal struck by CAA Eleven, the start-up agency to which Uefa handed all its commercial rights for national team games last year.
Read more at sportspromedia.com »
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