Castle Lager signs on as title sponsor for British & Irish Lions Rugby Tour
Participating in this sponsorship deal:
About Sponsor:
Castle Brewery is one of the oldest commercial breweries in South Africa. As company-endorsed legend would have it, the company was founded by Charles Glass in Johannesburg in 1894. UCT history professor Anne Kelk Mager has argued that the official SAB story overemphasized the role of Charles and that it was his wife Lisa Glass who was primarily responsible for the creation of Castle. It later merged with other breweries to form South African Breweries, which still later merged with Miller of the United States to form SABMiller.
About Property:
The British and Irish Lions (formerly known as the British Isles and the British Lions) is a rugby union team made up of players from England, Scotland, Ireland and Wales. The Lions generally select international players; they can pick uncapped players available to one of the four unions, but in recent years this has rarely occurred. Combined rugby union sides from the then United Kingdom of Great Britain and Ireland toured in the Southern Hemisphere from 1888 onwards. The first tour took place as a commercial venture, made without official backing,[1] but the six subsequent visits that took place before the 1910 South Africa tour, the first representative of the four Home Unions,[2] enjoyed a growing degree of support from the authorities.