Snapshot
November 06, 2014

CatEye signs on as official sponsor for USA Pro Challenge Cycling

Participating in this sponsorship deal:

Data Data?1415811340

About Sponsor:

CatEye is a Japanese company. It is a manufacturer of cycle computers, lights and reflectors, which sell worldwide. It was founded in 1954 in Osaka, Japan. The company developed the first flashing bicycle light in 1964, and other innovations that it first introduced into the marketplace include flashing LED headlamps. It released its first cycle computer in 1981. It currently employs 224 people. While the company's head office and design teams are in Japan, today many components are manufactured in its Chinese factories and subsidiaries. The company's official mission statement is: "To add value to all aspects of our society, including safety, environment and health related issues".

About Property:

The USA Pro Challenge, also known as America’s Race, is an annual multi-day professional road cycling stage race that first took place in Colorado in 2011. The race is marked especially by the incredible altitudes (over 12,000-feet), spectacular Colorado Rocky Mountain scenery and over one million annual fans onsite. In 2012, the race took place from August 20-26 and was rated as an 2.HC event on the UCI America Tour. The race began in Durango and took riders and fans on a 683-mile journey around the state. Riders from sixteen international, professional teams took place in the race, challenging the course’s 42,000 feet of vertical climbing and technical descents. After Stage 7’s Time Trial, Americans swept the podium with Christian Vande Velde winning the race, Tejay Van Garderen finishing second and Levi Leipheimer finishing third. The 2013 edition of America’s Race will take place August 19-25 and host cities will be announced in December 2012.

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BOULDER, Colo. (BRAIN) — CatEye America is sponsoring the U.S. Pro Challenge stage race in Colorado later this month, marking the brand's first time sponsoring the event being held near its U.S. base in Boulder. The sponsorship also marks CatEye's return to sponsorship of pro road racing events. CatEye will be the official Time Check sponsor at the USPC's Vail Time Trial stage. CatEye also is the official computer sponsor of the Jelly Belly/Maxxis Pro Cycling Team, which is competing in the race.
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