CBS signs on as for Women's National Basketball Association (WNBA)
Participating in this sponsorship deal:
About Sponsor:
CBS (an initialism of the network's former name, the Columbia Broadcasting System) is an American English language commercial broadcast television and radio network that is a flagship property of CBS Corporation. The company is headquartered at the CBS Building in New York City with major production facilities and operations in New York City (at the CBS Broadcast Center) and Los Angeles (at CBS Television City and the CBS Studio Center).
About Property:
The Women's National Basketball Association (WNBA) is a women's professional basketball league in the United States. It currently is composed of twelve teams. The league was founded on April 24, 1996 as the women's counterpart to the National Basketball Association (NBA). League play started in 1997; the regular season is currently played from June to September with the Finals in October.