Snapshot
March 22, 2017

Central Garden & Pet signs on as official sponsor for Milwaukee Brewers

Participating in this sponsorship deal:

Data Milwaukee brewers logo.svg

About Sponsor:

Headquartered in Walnut Creek, California, Central Garden & Pet Company is a leading innovator, marketer and producer of quality branded products for the lawn & garden and pet supplies markets.

About Property:

The Milwaukee Brewers are a professional baseball team based in Milwaukee, Wisconsin. The team is a member of the Central Division of Major League Baseball's National League and plays its home games at Miller Park. The team is so named because of the city's association with the brewing industry.

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Central Garden & Pet brands AvoDerm Natural Pet Foods and Nylabone are once again partnering with several Major League Baseball® teams this season on a campaign to promote pet welfare and raise awareness about the powerful and important bond between people and their pets. Central has struck deals with seven teams including the New York Mets, Los Angeles Dodgers, Seattle Mariners, Oakland Athletics, Colorado Rockies, Milwaukee Brewers and Arizona Diamondbacks. The highlight of the program is a series of Bark at the Park events at Major League Baseball stadiums where dogs can join their families in the fun and excitement of a baseball game. Fans will be able to purchase tickets for themselves and their dogs, join in a pre-game parade around the field, enjoy pet friendly activities and free product samples. On average, about 700 dogs and their families at each game will participate in these extremely popular events. The season-long program will include in-store messaging at local independent retailers, public service announcements, national PR and media, charitable fundraising and direct engagement with fans at ballparks across the country.
Read more at finance.yahoo.com »
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