Snapshot
May 25, 2018
Central Standard Craft Distillery signs on as official sponsor for AJ Foyt Racing

Participating in this sponsorship deal:

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About Sponsor:

Craft distillery from Milwaukee, making small batch liquor with local ingredients. "Raise Your Standard" Products Vodka, Gin, Whiskey, Bourbon, Rye, and Coffee Vodka

About Property:

A.J. Foyt Enterprises is an American racing team in the IZOD Indycar Series and formerly NASCAR. It is owned by four-time Indianapolis 500 winner A. J. Foyt. Foyt Enterprises won IRL titles in 1996 with Scott Sharp and 1998 with Kenny Bräck, the latter driver also winning the Indianapolis 500 for the team in 1999. In 2006 the team hoped to resurrect itself with experienced driver Felipe Giaffone and a more level playing ground brought by a spec engine. However, after a strong start to the season, the team struggled after the Indianapolis 500 and parted ways with Giaffone after the eighth race. Jeff Bucknum was brought in to fill the seat for the rest of the year.

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Terms of the deal weren’t made public, but some companies spend millions to have their name splashed in a prominent spot on a single race car. The cost varies widely depending on the car, the driver, the logo and the positioning.
Read more at https://www.jsonline.com »
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