Snapshot
November 06, 2014

CenturyLink signs on as naming rights partner for Seattle Seahawks

Participating in this sponsorship deal:

Data Data?1415808812

About Sponsor:

CenturyLink, Inc. is a United States telecommunications firm, headquartered in Monroe, Louisiana. The company, founded as Central Telephone & Electronics Corporation in 1968, later changed its name to Century Telephone Enterprises, Inc. in 1971, and then was called CenturyTel, Inc. from 1999 to 2010. A member of the S&P 500 index, the company operates as a local exchange carrier and Internet service provider in U.S. markets and is the third-largest local exchange carrier in the U.S. in terms of lines served. It also provides long distance service.

About Property:

The Seattle Seahawks are a National Football League team based in Seattle, Washington. They are currently members of the Western Division of the National Football Conference (NFC), and joined the NFL in 1976 as an expansion team. Seattle is the only team to have played in both the AFC (American Football Conference) and NFC Championship Games. The Seahawks' only Super Bowl appearance was in 2006 for Super Bowl XL where they were defeated by the Pittsburgh Steelers.

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Qwest purchased naming rights to the stadium in 2004 in a sponsorship deal that runs through 2014 with a five-year renewal option, reportedly paying an estimated $75 million. The fact the deal might run out in three years, though, means there’s no guarantee the new name will last for long. It’s a far cry from places like Fenway Park, which was named in 1912 after the Boston neighborhood in which the stadium resides and hasn’t changed.
Read more at seattletimes.nwsource.com »
Read More
Qwest purchased naming rights to the stadium in 2004 in a sponsorship deal that runs through 2014 with a five-year renewal option, reportedly paying an estimated $75 million. The fact the deal might run out in three years, though, means there’s no guarantee the new name will last for long. It’s a far cry from places like Fenway Park, which was named in 1912 after the Boston neighborhood in which the stadium resides and hasn’t changed.
Read more at seattletimes.nwsource.com »
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