Qwest purchased naming rights to the stadium in 2004 in a sponsorship deal that runs through 2014 with a five-year renewal option, reportedly paying an estimated $75 million. The fact the deal might run out in three years, though, means there’s no guarantee the new name will last for long. It’s a far cry from places like Fenway Park, which was named in 1912 after the Boston neighborhood in which the stadium resides and hasn’t changed.

Qwest purchased naming rights to the stadium in 2004 in a sponsorship deal that runs through 2014 with a five-year renewal option, reportedly paying an estimated $75 million. The fact the deal might run out in three years, though, means there’s no guarantee the new name will last for long. It’s a far cry from places like Fenway Park, which was named in 1912 after the Boston neighborhood in which the stadium resides and hasn’t changed.