Hamburg, 27 March 2018 – Back to their roots: on its 70th anniversary, Char-Broil, the US market leader in the gas barbecue segment, will become official sponsor of the National Football League in Germany. Starting from April 2018, the focus of the cooperation will be a Germany-wide POS campaign, in which NFL fans throughout Germany will have the chance to win coveted tickets including travel to NFL games. The partnership is also being activated through various events and the brand’s own social media channels such as Facebook and Instagram.