Snapshot
April 10, 2018

Char-Broil signs on as official sponsor for National Football League (NFL)

Participating in this sponsorship deal:

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Agency: Lg

About Sponsor:

Char-Broil is a division of W.C. Bradley Co. and is one of the oldest and most respected outdoor cooking brands. More Char-Broil gas grills are distributed across the United States than any other brand. The company sells Char-Broil branded grills in the United States and Canada, throughout Latin America, and Australia. In addition to the Char-Broil label, the company manages and manufactures a portfolio of outdoor cooking brands including Oklahoma Joe’s®, New Braunfels Smoker Company® and Thermos®. Char-Broil is #1 in Infrared.

About Property:

The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL is one of the four major professional sports leagues in North America, and the highest professional level of American football in the world.

Activation Locations
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Hamburg, 27 March 2018 – Back to their roots: on its 70th anniversary, Char-Broil, the US market leader in the gas barbecue segment, will become official sponsor of the National Football League in Germany. Starting from April 2018, the focus of the cooperation will be a Germany-wide POS campaign, in which NFL fans throughout Germany will have the chance to win coveted tickets including travel to NFL games. The partnership is also being activated through various events and the brand’s own social media channels such as Facebook and Instagram.
Read more at https://lagardere-se.com »
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