Cheez-It signs on as title sponsor for Camping World Bowl
Participating in this sponsorship deal:
About Sponsor:
Cheez-It is an American snack food cracker manufactured by the Kellogg Company through the Sunshine Biscuits division. They are roughly 26 by 24mm square crackers made with wheat flour, vegetable oil, sharp yellow cheese, salt, and spices.
About Property:
The Cheez-It Bowl is an annual college football bowl game that is played in Orlando, Florida, at Camping World Stadium. The bowl is operated by Florida Citrus Sports, a non-profit group which also organizes the Citrus Bowl and the Florida Classic. It was first played in 1990 in Miami Gardens, Florida, before moving to Orlando in 2001. Originally commissioned as the Sunshine Classic, it has undergone several name changes due to changes in sponsorship, which have included Blockbuster (1990–1993), Carquest (1994–1997), MicronPC (1998–2000), Florida Tourism (2001), Mazda (2002–2003), Champs Sports (2004–2011), Russell Athletic (2012–2016), Camping World (2017–2019) and Cheez-It (2020-present).