Cheribundi signs on as official sponsor for Birmingham Bowl
Participating in this sponsorship deal:
About Sponsor:
Cheribundi Inc. is a Boulder, Colorado-based producer of tart cherry juice products available nationwide in grocery, natural and specialty retailers, including Kroger, Walmart, Safeway, Whole Foods, Rite Aid, Wegmans, The Fresh Market, and more.
About Property:
The Birmingham Bowl (formerly known as the PapaJohns.com Bowl and the BBVA Compass Bowl) is a post-season NCAA-sanctioned Division I-A college football bowl game approved in April 2006 and played annually at the 71,594-seat Legion Field in Birmingham, Alabama, U.S. ESPN Regional Television (doing business as ESPN Plus, a subsidiary of ESPN) owns and manages the bowl's operations, sponsorships and marketing, including broadcast of the game on ESPN.[2] The University of Alabama at Birmingham (UAB) also provides marketing, management and game-day operations support.