Chevrolet signs on as official sponsor for Atlanta Pride Festival
Participating in this sponsorship deal:
About Sponsor:
Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet sells and produces a wide variety of automobiles, from subcompact cars to medium-duty commercial trucks, whereas in Europe, the brand name is used on automobiles produced in Korea by General Motors.
About Property:
Atlanta Pride, also colloquially called the Atlanta Gay Pride Festival, is a week-long annual lesbian, gay, bisexual, transgender pride parade held in Atlanta, Georgia . Established in 1971, it is one of the oldest pride parades in the United States. According to the Atlanta Pride Committee as of 2007, attendance was averaging around 200,000. Until 2008, it was held in Piedmont Park in Midtown Atlanta. In 2008 it was held in the Civic Center, but returned to Piedmont Park in 2009.