Snapshot
November 06, 2014

Chevrolet signs on as official sponsor for Epcot

Participating in this sponsorship deal:

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About Sponsor:

Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet sells and produces a wide variety of automobiles, from subcompact cars to medium-duty commercial trucks, whereas in Europe, the brand name is used on automobiles produced in Korea by General Motors.

About Property:

Epcot is a theme park in the Walt Disney World Resort, located near Orlando, Florida. The park is dedicated to the celebration of human achievement, namely international culture and technological innovation. The second park built at the resort, it opened on October 1, 1982 and was initially named EPCOT Center. In 1994, the "Center" was dropped from the park's name, and by 1996, the park was simply named Epcot. In 2010, Epcot hosted approximately 10.83 million guests, ranking it the third most visited theme park in the United States, and fifth most visited theme park in the world.

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Unless you really like Nordic log flumes, Disney World’s Test Track is easily Epcot’s best theme park ride. And everybody who had a childhood in the 90’s and 2000’s is going to enjoy the news that the attraction isn’t going away any time soon, as GM and Disney have renewed their multi-year corporate sponsorship deal. However, instead of GM gracing the name, it will solely be the Chevrolet moniker. As a result, the showroom waiting for people getting off the ride will feature only Chevy models, while GM itself will continue to be the official vehicle sponsor of the theme park as a whole.
Read more at gmauthority.com »
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