Chevrolet signs on as official sponsor for Hendrick Motorsports
Participating in this sponsorship deal:
About Sponsor:
Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet sells and produces a wide variety of automobiles, from subcompact cars to medium-duty commercial trucks, whereas in Europe, the brand name is used on automobiles produced in Korea by General Motors.
About Property:
Hendrick Motorsports , originally named All Star Racing, is a current American auto racing team created in 1984 by Rick Hendrick. The team currently competes in the NASCAR Sprint Cup Series with Chevrolet Impalas. One of stock car racing's premier organizations, Hendrick Motorsports has garnered ten Sprint Cup Series owners and drivers championships, three Camping World Truck Series owners and drivers titles, and one Nationwide Series drivers crown, 199 Sprint Cup Series victories, 29 Nationwide Series wins, and 25 Camping World Truck Series victories.