Chevrolet signs on as for Indianapolis Motor Speedway
Participating in this sponsorship deal:
About Sponsor:
Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet sells and produces a wide variety of automobiles, from subcompact cars to medium-duty commercial trucks, whereas in Europe, the brand name is used on automobiles produced in Korea by General Motors.
About Property:
The Indianapolis Motor Speedway, located in Speedway, Indiana (an enclave suburb of Indianapolis) in the United States, is the home of the Indianapolis 500-Mile Race and the Brickyard 400. It has existed since 1909, and is the original Speedway, the first racing facility so named. With a permanent seating capacity for more than 257,000 people, it is the highest-capacity stadium-type facility in the world.