Snapshot
July 09, 2019

Chevrolet signs on as official sponsor for Invictus Gaming

Participating in this sponsorship deal:

Open uri20141112 50798 81d66u 220px invictus gaming logo

About Sponsor:

Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet sells and produces a wide variety of automobiles, from subcompact cars to medium-duty commercial trucks, whereas in Europe, the brand name is used on automobiles produced in Korea by General Motors.

About Property:

Invictus Gaming (Chinese: iG電子競技俱樂部; literally: 'iG Esports Club') is a Chinese multi-game esports organization founded in 2011 by businessman Wang Sicong. They are primarily known for their Dota 2, League of Legends, and StarCraft II teams. IG's Dota team won The International 2012, and its League of Legends team won the 2018 World Championship.

Read More
Credit: Invictus Gaming/Chevrolet Mentioned in this articleCompanies: American car brand Chevrolet signs a partnership deal with Chinese esports organization Invictus Gaming (IG). Chevrolet’s logo has appeared on IG’s regular team jacket and LPL team jersey, and the team will specifically promote the new Chevrolet Tracker SUV. IG and Chevrolet posted an “IG X Tracker” commercial on Weibo, featuring the five IG League of Legends players. In addition, the players each appeared in their own Chevrolet commercials. 
Read more at https://esportsobserver.com »
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