Snapshot
January 07, 2019

Chevrolet signs on as official sponsor for Jimmy Kimmel Live!

Participating in this sponsorship deal:

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About Sponsor:

Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet sells and produces a wide variety of automobiles, from subcompact cars to medium-duty commercial trucks, whereas in Europe, the brand name is used on automobiles produced in Korea by General Motors.

About Property:

Jimmy Kimmel Live! is an American late-night talk show, created and hosted by Jimmy Kimmel and broadcast on ABC. The nightly hour-long show made its debut on January 26, 2003, following Super Bowl XXXVII. Jimmy Kimmel Live! is produced by Jackhole Productions in association with ABC Studios (formerly Touchstone Television). From its premiere until February 4, 2011, the show aired at 12:05 a.m. Eastern Time. The show now airs at Midnight Eastern Time since February 7, 2011.

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DETROIT — Today Chevrolet debuts its most comprehensive integrated marketing and social campaign to support the launch of the all-new Silverado. The campaign elements will reach a wide array of consumers through traditional and digital media, unique integrations and creative content that features real truck owners.
Read more at https://media.chevrolet.com »
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