Snapshot
July 02, 2019

Chevrolet signs on as official sponsor for Jose Altuve

Participating in this sponsorship deal:

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About Sponsor:

Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet sells and produces a wide variety of automobiles, from subcompact cars to medium-duty commercial trucks, whereas in Europe, the brand name is used on automobiles produced in Korea by General Motors.

About Property:

José Altuve is a Venezuelan professional baseball second baseman for the Houston Astros of Major League Baseball (MLB). Altuve made his major league debut in July 2011. As of 2014, he is the shortest active MLB player at 5 feet 6 inches. Altuve has been selected to four All-Star Games, making his first All-Star Game start in 2015. In 2014, he became the first player in over 80 years to reach 130 hits and 40 stolen bases before the All-Star Game. That same season he became the first Astro to win the batting title after hitting .341.

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“Chevy and José Altuve share a love of baseball, involvement in our communities and a commitment to developing the next generation of players,” said Chevy marketing boss Paul Edwards. “This partnership helps us give back to our communities and support youth baseball through the Chevy Cares platform.”
Read more at gmauthority.com »
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