Snapshot
November 06, 2014

Chevrolet signs on as official sponsor for Los Angeles Galaxy

Participating in this sponsorship deal:

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About Sponsor:

Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet sells and produces a wide variety of automobiles, from subcompact cars to medium-duty commercial trucks, whereas in Europe, the brand name is used on automobiles produced in Korea by General Motors.

About Property:

The Los Angeles Galaxy are an American professional soccer team, based in the Los Angeles suburb of Carson, California, which competes in Major League Soccer , the top professional soccer league in the United States and Canada. It is one of the ten charter clubs of MLS, and the league's second most-decorated club, after D.C. United.

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Chevrolet is launching a social media effort to kick off the third year of its partnership with Major League Soccer team the L.A.Galaxy, which is in its 18th season. The “Galaxy Social Hub Connected by Chevrolet” offers online social commentary and conversations amongthe team's fans. It also hosts news, information and exclusive content, and is scalable to any devices.
Read more at www.mediapost.com »
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