Chilean Avocado Importers signs on as for Guaranteed Rate Bowl
Participating in this sponsorship deal:
About Sponsor:
The Chilean Avocado Importers Association is composed of Chilean avocado importers, exporters, and producers. Headquartered in Washington, D.C., the Association's main objective is to conduct market development activities and promotions to increase the consumption of Chilean Hass Avocados in the United States. Established in 2002, CAIA operates under the guidelines of the Hass Avocado Promotion, Research and Information Order.
About Property:
Originally played as the Copper Bowl from inception through 1996, it was known as the Insight.com Bowl from 1997 through 2001, then the Insight Bowl from 2002 through 2011, the Buffalo Wild Wings Bowl for 2012 and 2013, and then the Motel 6 Cactus Bowl for 2016. The Cactus Bowl name had been in use since 2015. Kellogg's rebranded the bowl in 2018 naming it after its popular cheese cracker, Cheez-It.[2] Guaranteed Rate signed on as the title sponsor of the game, renaming it as the Guaranteed Rate Bowl.[2]