Snapshot
May 15, 2015

China UnionPay signs on as official sponsor for Southeast Asian Games

Participating in this sponsorship deal:

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About Sponsor:

China UnionPay (Chinese: 中国银联; pinyin: Zhōngguó Yínlián), also known as UnionPay (Chinese: 银联; pinyin: Yínlián) or by its abbreviation, CUP, is the only domestic bank card organization in the People's Republic of China (PRC). Founded on March 26, 2002, China UnionPay is an association for China's banking card industry, operating under the approval of the People's Bank of China (PBOC, central bank of China).

About Property:

The Southeast Asian Games (also known as the SEA Games), is a biennial multi-sport event involving participants from the current 11 countries of Southeast Asia. The games is under regulation of the Southeast Asian Games Federation with supervision by the International Olympic Committee (IOC) and the Olympic Council of Asia. The 27th Southeast Asian Games is scheduled to be held in Naypyidaw, the new capital of Myanmar, as well as in two other main cities, Yangon and Mandalay.

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"Even as we host a traditional multi-sport event like the South-east Asian Games that is in its 28th edition, the sports community and the sports industry in South-east Asia has been waking up to the idea that the real potential for partnership in business lies in South-east Asian sporting organisations coming together to organise events."
Read more at www.straitstimes.com »
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