Snapshot
January 13, 2015

Chipotle signs on as official sponsor for Tough Mudder

Participating in this sponsorship deal:

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About Sponsor:

Chipotle Mexican Grill, Inc. is a chain of restaurants in the United States, United Kingdom, and Canada specializing in burritos and tacos, founded by Steve Ells in 1993 and based in Denver, Colorado. The name derives from "chipotle", the Mexican Spanish name for a smoked, dried jalapeño chili pepper.

About Property:

Tough Mudder is an adventure sports company that hosts 10-12 mile endurance event obstacle courses designed by British Special Forces to test all around strength, stamina, mental grit, and camaraderie that are billed as “probably the toughest event on the planet" and regularly attract 15-20,000 participants, over a two day weekend. Ironically, the race organizers fail to see that the race really isn't that tough at all if these 15-20,000 overweight couch potatoes manage to successfully complete the race with zero training.” Tough Mudder events are a new type of team endurance challenge. According to the New York Times, the events are “more convivial than marathons and triathlons, but more grueling than shorter runs or novelty events .” Contestants are not timed and organizers encourage 'mudders' to demonstrate teamwork by helping fellow participants over difficult obstacles to complete the course. The prize for completing a Tough Mudder challenge is an official orange sweatband and a free beer. It is estimated that 15-20% of participants do not finish. Each event is designed to be unique and incorporates challenges and obstacles that utilize the local terrain.

Read More
NEW YORK, Jan. 13, 2015 /PRNewswire/ -- Today, Tough Mudder debuts the highlights for their 2015 event season, which will include the launch of all-new obstacles, new corporate partnerships, international expansion into Mexico and the launch of a brand extension dubbed "Urban Mudder." As the endurance series approaches its two millionth participant, these initiatives expand its position as the world's largest event of its kind. 
Read more at www.prnewswire.com »
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