Snapshot
November 06, 2014

Chiquita signs on as official sponsor for Despicable Me

Participating in this sponsorship deal:

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About Sponsor:

Chiquita Brands International Inc. is an American producer and distributor of bananas and other produce, under a variety of subsidiary brand names, collectively known as Chiquita. Other brands include Fresh Express salads, which it purchased from Performance Food Group in 2005. Its headquarters is located in Downtown Cincinnati, Ohio.

About Property:

Despicable Me is a computer-animated comedy film franchise distributed by Universal Pictures and produced by Illumination Entertainment that consists of three feature films, six short films, and additional merchandise. It centers on Gru, a super-villain; his yellow-coloured minions; and on three orphans, Margo, Edith, and Agnes. The franchise also includes a simulator ride attraction Despicable Me: Minion Mayhem.

Read More
Chiquita launches a fully integrated consumer campaign that features unique labels and point-of-sale materials at retail, digital and social media, a dedicated website, and a consumer sweepstakes.
Read more at www.marketwatch.com »
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