Choice Hotels signs on as official sponsor for Wake Forest Demon Deacons
Participating in this sponsorship deal:
Agency:
About Sponsor:
Choice Hotels International is a hospitality holding corporation which is affiliated with several hotel brands and is based in Silver Spring, Maryland. In 2008, Choice Hotels’ total revenue was $642 million, of which $637 million was from Franchise and $4.94 million was from Corporate Items.
About Property:
Originally, Wake Forest's athletic teams were known as the Fighting Baptists, due to its association with the Baptist Convention . However, in 1923, after a particularly impressive win against the Duke Blue Devils, a newspaper reporter wrote that the Deacons "fought like Demons", giving rise to the current team name, the "Demon Deacons".
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