Chopard signs on as licensee for Rihanna
Participating in this sponsorship deal:
.png?1446137654)
About Sponsor:
Chopard is a Swiss-based luxury watch, jewellery, and accessories company founded in 1860 by Louis-Ulysse Chopard at the age of 24. Chopard initially concentrated on developing precise pocket watches and chronometers based upon innovative ideas. Chopard is regarded as a manufacture, in other words their watches and movements are mostly made in-house rather than using the base movements of other manufacturers. After modest beginnings, the company experienced a decline that lasted until 1963, when it was bought up by Karl Scheufele III . The Scheufele family, owner of a jewellery and watchmaking manufacturing company in Pforzheim brought their knowledge and talents to Chopard. Under new owners, Chopard established itself in the middle of the 20th century as a benchmark in the field of precision luxury watches and jewellery.
About Property:
Robyn Rihanna Fenty , known mononymously as Rihanna, is a Barbadian recording artist and actress. Born in Saint Michael, Barbados, Rihanna began her career when she met record producer Evan Rogers in late 2003. At age 16, she came to the United States to pursue a recording career and began recording demo tapes under Rogers' guidance. She subsequently signed a contract with Def Jam Recordings after auditioning for Jay-Z.