Church & Dwight signs on as naming rights partner for Trenton Thunder
Participating in this sponsorship deal:
About Sponsor:
Church & Dwight Co., Inc. is a major U.S. manufacturer of household products that is based in Princeton, New Jersey. While it manufactures many items, it is by far best known for its Arm & Hammer line which includes baking soda and many other items made with it. Church & Dwight was ranked 723 in the Fortune 500 listing of companies in 2010.[3]
About Property:
The Trenton Thunder are an American Minor League Baseball team and are the Double-A affiliate of the New York Yankees. The Thunder play in the Eastern Division of the Eastern League, and are the two-time defending league champions. The Thunder's home stadium is Mercer County Waterfront Park in Trenton, New Jersey.
Church & Dwight CEO Jim Craigie would not disclose the price of the deal, but he joked that Arm & Hammer's financial success as the anchor of Church & Dwight's product line contributed to executives' decision to sponsor the ballpark.
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