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July 17, 2018

Cigna Healthcare signs on as official sponsor for Pan-Mass Challenge

Participating in this sponsorship deal:

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About Sponsor:

Cigna is an American worldwide health services organization. Its insurance subsidiaries are major providers of medical, dental, disability, life and accident insurance and related products and services, the majority of which are offered through employers and other groups (e.g. governmental and non-governmental organizations, unions and associations).

About Property:

The Pan-Mass Challenge (PMC) is an annual bike-a-thon that has raised more money for charity than any other single athletic fundraising event in the world. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist, and a fundraiser. The PMC has since raised $598 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The event donates 100 percent of every rider-raised dollar directly to the cause. The PMC generates more than 53 percent of the Jimmy Fund’s annual revenue and is Dana-Farber’s single largest contributor. The PMC has successfully melded support from committed cyclists, volunteers, corporate sponsors and individual contributors. All are essential to the PMC's goal and model: to attain maximum fundraising efficiency while increasing its annual gift. The PMC’s hope and aspiration is to provide Dana-Farber's doctors and researchers with the necessary resources to discover cures for all cancers.

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NEEDHAM, Mass. (July 11, 2017) - The Pan-Mass Challenge (PMC) is pleased to announce that Cigna (NYSE: CI) has signed on as the official health service company for 2017. As part of its sponsorship, Cigna staff will be onsite at the Health and Wellness Expo at Babson College on Friday, August 4, to talk to individuals about the importance of preventive care and offer tips for health improvement. Cigna employees will participate during PMC weekend by riding and volunteering their time in various roles along the routes. 
Read more at https://www.pmc.org/about/press-center/2017/7/11/pan-mass-challenge-welcomes-cigna-2017-official-health-service-company.com »
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