Snapshot
November 06, 2014

Cigna Healthcare signs on as official sponsor for Top Chef

Participating in this sponsorship deal:

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About Sponsor:

Cigna is an American worldwide health services organization. Its insurance subsidiaries are major providers of medical, dental, disability, life and accident insurance and related products and services, the majority of which are offered through employers and other groups (e.g. governmental and non-governmental organizations, unions and associations).

About Property:

Top Chef is an American reality competition show that airs on the cable television network Bravo, in which chefs compete against each other in culinary challenges. They are judged by a panel of professional chefs and other notables from the food and wine industry with one or more contestants eliminated in each episode. The show is produced by Magical Elves Productions, the same company that created Project Runway.

Read More
Toyota, Kraft Foods, Chase Sapphire Preferred and Cigna will be multi-screensponsors. Toyota will return as a major top integrated advertiser; the automotive maker has been with the show since the start. Kraft, Chase and Cigna are new sponsors to the show this season.
Read more at www.mediapost.com »
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