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November 06, 2014

Cinch Jeans signs on as title sponsor for Rocky Mountain Showdown

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The Rocky Mountain Showdown is an American college football rivalry game played annually by the Colorado Buffaloes football team of the University of Colorado and the Colorado State Rams football team of Colorado State University. The winner of the game receives the Centennial Cup. The series began in 1893 and was played annually until 1958. The series was resurrected in 1983 and played periodically until it was cemented as an annual rivalry in 1995. Colorado leads the all-time series, 61–20–2. The Colorado Buffaloes are in the Pac-12 Conference, while the Colorado State Rams compete in the Mountain West Conference.

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DENVER -- The Metro Denver Sports Commission in association with the University of Colorado and Colorado State University announced Friday that Cinch Jeans has agreed to a three-year agreement as the new title sponsor of the Rocky Mountain Showdown - the annual CU vs. CSU rivalry football game. Cinch Jeans is the signature brand of Rocky Mountain Clothing Company, Colorado's locally owned western wear company.
Read more at www.cubuffs.com »
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