Snapshot
November 06, 2014

Cîroc signs on as official sponsor for National Basketball Association (NBA)

Participating in this sponsorship deal:

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About Sponsor:

CÎROC™ is a brand of eau-de-vie vodka, manufactured in the Charente-Maritime of France from French "snap frost" grapes, produced and distributed by the British-based multinational alcoholic beverage maker Diageo.

About Property:

The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.

Read More
The NBA will announce today it has signed Diageo to a multi-year deal as exclusive spirits sponsor. Under the agreement, Sean "Diddy" Combs and Diageo's Ciroc premium vodka will become "The Toast of the NBA."
Read more at adage.com »
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