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November 06, 2014

Citizen Watches signs on as official sponsor for A&E Television Networks

Participating in this sponsorship deal:

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About Sponsor:

Citizen Holdings Co., Ltd. (TYO: 7762) is the core company of a Japanese global corporate group based in Tokyo, Japan. The company was originally founded as Shokosha Watch Research Institute in 1918 and is currently known as the manufacturer of CINCOM precision lathe machine tools as well as CITIZEN watches. The trade name originated from a pocket watch CITIZEN sold in 1924. It is one of the world's largest producers of watches.

About Property:

A&E Television Networks is an American media company that owns a group of television channels available via cable & satellite in the US and abroad. A&E stands for Arts & Entertainment. The company is a joint venture between Hearst Corporation and Disney-ABC Television Group, a subsidiary of The Walt Disney Company. NBCUniversal was also a part of the joint venture, with Hearst and Disney each owning a 42.5% stake and NBCUniversal owning a 15% stake, but in July 2012, NBCUniversal confirmed plans to sell its 15.8% stake in A+E Networks to Disney and Hearst, who will become 50-50 partners in the joint venture.

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The channel, which is already successful in the US, launches this November. It is the European debut for the female-targeted Lifetime brand. The deal with Citizen Watch UK comprises brand integration across all on and off air Lifetime platforms, as well as an extensive marketing campaign planned for the launch.
Read more at www.watchpro.com »
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