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November 06, 2014

CityJet signs on as official sponsor for Leinster Rugby

Participating in this sponsorship deal:

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About Sponsor:

CityJet Limited is an Irish regional airline with headquarters at the Swords Business Campus in Swords, County Dublin, Ireland.[1] It operates at London City Airport, and flies franchise services on behalf of its parent company Air France from Paris Charles de Gaulle airport. Since the take over of VLM Airlines, CityJet has some head-office departments located in London and Antwerp, Belgium. The airline owns and operates maintenance facilities at Dublin Airport and Antwerp Airport.

About Property:

Leinster Rugby (Irish: Rugbaí Laighean) is one of the four professional provincial rugby teams from the island of Ireland and the most successful Irish team both domestically and in European competition. They compete in the Pro14 and the European Rugby Champions Cup.

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In celebration of this renewal, the airline has launched a new marketing campaign entitled ‘avoid the scrum’. It aims to encourage rugby fans to travel directly to CityJet’s hub at London City Airport rather than any of the busier airports that surround the British capital. Leinster season ticket holders will benefit from fast track security when they fly CityJet from Dublin airport.
Read more at www.sportspromedia.com »
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