Snapshot
February 13, 2018

Clif Bar signs on as official sponsor for Alterra Mountain Company

Participating in this sponsorship deal:

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About Sponsor:

Clif Bar & Company is an American company that produces energy bars and other all natural and organic food targeted to people with active lifestyles. Their flagship product, CLIF BAR, was created in 1992 by owner Gary Erickson. The company's headquarters are in Emeryville, California.

About Property:

Alterra Mountain Company is a family of 12 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado, Alterra Mountain Company’s locations include five U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia.

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Alterra Mountain Company and Clif Bar are excited to announce a three-year strategic partnership, the first corporate partnership of its kind for the newly formed company. The new partnership names Clif Bar as the official energy bar of Steamboat, Winter Park Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, Stratton, Snowshoe, Tremblant, Blue Mountain and CMH Heli-Skiing and Summer Adventures.
Read more at www.4-traders.com »
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