Clif Bar & Company is an American company that produces energy bars and other all natural and organic food targeted to people with active lifestyles. Their flagship product, CLIF BAR, was created in 1992 by owner Gary Erickson. The company's headquarters are in Emeryville, California.
An Ironman Triathlon is one of a series of long-distance triathlon races organized by the World Triathlon Corporation (WTC), consisting of a 2.4-mile (3.86 km) swim, a 112-mile (180.25 km) bicycle ride and a marathon 26.22-mile (42.20 km) run, raced in that order and without a break. It is widely considered one of the most difficult one-day sporting events in the world.[1][2][3]