Snapshot
November 06, 2014

CNN signs on as official sponsor for Dubai Desert Classic

Participating in this sponsorship deal:

Data Data?1415810033

About Sponsor:

Cable News Network is a U.S. cable news channel founded in 1980 by American media mogul Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States. While the news channel has numerous affiliates, CNN primarily broadcasts from its headquarters at the CNN Center in Atlanta, the Time Warner Center in New York City, and studios in Washington, D.C., and Los Angeles. CNN is owned by parent company Time Warner, and the U.S. news channel is a division of the Turner Broadcasting System.

About Property:

The Omega Dubai Desert Classic is an annual professional golf tournament which takes place in Dubai in the United Arab Emirates. It has been part of the European Tour schedule since its inauguration in 1989, and was the first European Tour event to be staged in the Middle East. Except for the 1999 and 2000 editions, which were held at the Dubai Creek Golf & Yacht Club, it has been played on the "Majlis" course at the Emirates Golf Club.

Activation Locations
Read More
The global profile of Dubai as the destination of choice has received a fresh fillip with media giant CNN International teaming up with ‘golf in DUBAi’ to ensure enhanced worldwide coverage of the Omega Dubai Desert Classic to be held at the Emirates Golf Club from February 7 to 13.   CNN International, the world's leading 24-hour news network, is no stranger to the game in this part of the world, having associated with the promoters and organisers of the European Tour event as the International Media Partner for many years.
Read more at www.europeantour.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional