Coca-Cola signs on as official sponsor for American Idol
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
American Idol, titled American Idol: The Search for a Superstar for the first season, is a reality television singing competition created by Simon Fuller and produced by FremantleMedia North America and 19 Entertainment. It began airing on Fox on June 11, 2002 as an addition to the Idol franchise based on the UK show Pop Idol, and became one of the most popular shows in the history of American television. As of 2011, it is the most watched TV series in the Nielsen ratings and the only program to have been number one for seven consecutive seasons, surpassing All in the Family and The Cosby Show, which were both number one for five consecutive seasons.