Snapshot
November 06, 2014

Coca-Cola signs on as presenting sponsor for BET Awards

Participating in this sponsorship deal:

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About Sponsor:

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

About Property:

The BET Awards were established in 2001 by the Black Entertainment Television network to celebrate African Americans and other minorities in music, acting, sports, and other fields of entertainment over the past year. The awards are presented annually and broadcast live on BET. BET commissioned Artist/Sculptor and Hip Hop culture icon Carlos Mare139 Rodriguez to design the Award sculpture.

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NEW YORK & LOS ANGELES, Apr 21, 2014 (BUSINESS WIRE) --BET Networks and AEG today announce GRAMMY® Award winning group OUTKAST as this year’s headlining act for the BETExperience at L.A. LIVE, taking place in Los Angeles, CA, June 27 – 29, 2014. Celebrating their 20-year anniversary, and coming off of their long-awaited reunion at Coachella, OUTKAST are ready to create history as they take the STAPLES Center stage by storm on Saturday, June 28, 2014 alongside Rick Ross, A$AP Rocky, K. Michelle, Ty Dolla $ign, August Alsina and hosted by DJ Khaled.
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