Coca-Cola signs on as presenting sponsor for Carrier Classic
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
The Quicken Loans Carrier Classic is a college basketball game played on the deck of a U.S. Navy aircraft carrier. The first game was held on November 11, 2011 aboard the USS Carl Vinson, between Michigan State and North Carolina. President Barack Obama attended this game.