Coca-Cola signs on as official sponsor for Chelsea Piers
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
Chelsea Piers is a series of piers on the West Side of Manhattan in New York City in the Chelsea neighborhood, on the northern edge of Greenwich Village and the Meatpacking District. They were a passenger ship terminal in the early 1900s that was used by the RMS Lusitania and was the destination of the RMS Titanic. The piers are currently used by the Chelsea Piers Sports & Entertainment Complex. Pier 59 is home to the Chelsea Brewing Company the only micro-brewery in Manhattan. The new complex includes film and television production facilities, including those for CBS Sports Network and Food Network, a health club, a day spa, the city's largest training center for gymnastics, two basketball courts, playing fields for indoor lacrosse and soccer, batting cages, a rock climbing wall and dance studios. In addition there is an AMF Bowling center, a golf club with multi-story driving range, and two full sized ice rinks for skating. The complex also includes a marina for mooring private boats. Principal owner is Roland W. Betts.